Direct to consumer versus traditional channels

Have you been struggling to get traction with retailers and distributors during the pandemic, feels like you are the only one? Well you aren't we are all struggling to get the attention of the more traditional channels for launching new items and increasing penetration.

https://www.fooddive.com/news/plant-based-ice-cream-eclipse-foods-launches-into-retail-amid-pandemic/582311/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202020-08-04%20Food%20Dive%20Newsletter%20%5Bissue:28876%5D&utm_term=Food%20Dive

#pivot #newlaunchplans #traditionalroutesclosed